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Case Study

Immersive Dining & Marketplace Excellence

Yas Waterworld Phase 2 introduced Dockside Dining, a hybrid dining experience designed to deepen the park's maritime narrative. The concept serves as a seafarers' marketplace where explorers gather before their next journey. At Aimstyle, we developed a unique brand identity that prioritizes storytelling at each touchpoint, while maintaining a strategic positioning. Together with Yas Waterworld, we ensured a seamless experience for families and tourists to dive into the maritime world of Dockside Dining.

Client
Miral, Abu Dhabi
Location
Abu Dhabi, United Arab Emirates
Sector
Food & Beverage and Entertainment

Dockside Dining | Yas Waterworld Phase 2 | Aimstyle Graphics

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Our Approach

Aimstyle focused on transforming maritime themes into a clear, engaging visual narrative. We bridged the legacy of the original park with the new Phase 2 expansion, creating a "Seafarers’ Marketplace." The strategy prioritized immediate recognition and guest immersion, ensuring the brand resonated with a diverse international audience while maintaining operational speed.

What We Delivered

We delivered a comprehensive brand ecosystem including Latin and Arabic naming, logo design, and animated digital menu displays. Our work covered everything from exterior signage and wayfinding to sustainable packaging and a dedicated kids' experience featuring custom illustrations and interactive meal sets.